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Branding and Positioning
We strategize to make you the top dog in your industry.
From Al and Laura Ries’ book, “The Fall of Advertising & the Rise of PR”:
“PR has credibility,” they assert: “Advertising does not.”
Al and Laura have consulted with the most renowned names of corporate America. The pair’s advice is that a marketing campaign should start with publicity and shift to advertising only after the PR objectives have been accomplished. Since branding/positioning must be aligned with corporate goals and consistently repeated through all key client touch points – marketing, advertising, and sales messages, PR firms often provide strategic advice to senior management. It is not uncommon for seasoned public relations professionals to move beyond the role of service provider to the role of consultant.
