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Austin PR Firm Launches Web 2.0 Communications Site
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Contact: Cynthia A. Baker, Accolades Public Relations
ofc. (512) 795.2353
cel. (512) 586.8278
cynthia@accoladespr.com
Austin PR Firm Launches Web 2.0 Communications site
Blending social media with traditional public relations
Austin, Texas - June 17, 2008 - Austin-based Accolades PR, a results-oriented communications firm committed to progressive strategies in public relations and marketing communications, announced today the launch of its new Web site with PR 2.0 capabilities, including a social media newsroom. Accolades Public Relations utilizes Web 2.0 tools to offer a new kind of PR firm where clients’ needs drive solutions - whether in media exposure or Web visibility.
The experienced team practices a blend of traditional public relations along with optimized PR and social media. When search engine tactics are properly applied to press releases, they often appear in top Google News, AOL News and Yahoo! News search results for about a month. Such Web visibility leverages traditional public relations efforts for more traffic and online visibility.
“The world of public relations is evolving,” states Cynthia Baker, President of Accolades PR. “More journalists are searching for their news online. Traditional public relations efforts are still the foundation of a strong public campaign, but social media and search engine optimized PR should be considered as part of the solution when a client’s goals are first analyzed.”
Recently a report from Outsell stated that press releases have leapfrogged over trade publications to become the top news source of knowledge workers. The implication for both business-to-business and consumer public relations clients is to provide a full press kit on the corporate Web site for journalists and to use the forces of search engine optimization (SEO) to extend the life of a press release on the Web.
“Our strategies are based on determining the mix of publicity that will best provide exposure for our clients,” adds Baker. “We target national and regional business publications, trade publications as well as digital media - the balance is key for many clients.”
The agency currently represents interactive marketing, advertising, insurance, franchise, and financial clients. The mission of Accolades is to set the standard in what carefully executed pubic relations and communication strategies can do for sales, lead generation and the bottom line of ROI.
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CYNTHIA BAKER PHOTO
ACCOLADES PR CAPABILITIESAbout Accolades Public Relations: Austin-based Accolades PR is a results-oriented communications firm committed to progressive strategies in public relations and marketing. The agency focuses on building and protecting its clients’ most valuable asset – their brand. With expertise in brand management, media relations, corporate communications, product launches and special events, the firm’s capabilities encompass a variety of practice areas. As a team, Accolades PR delivers more than 45 years of experience in garnering media exposure and developing effective marketing campaigns. Accolades’ mission is to set the standard in what carefully executed public relations and communications strategies can do for sales, lead generation and the bottom line of ROI.
More information on the firm and its unique service offerings is available at www.accoladespr.com
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