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Merry Christmas and Happy Holidays
During this season of giving, it only seems appropriate that we offer up some special holiday cheer for those interested in public relations and marketing strategies.
According the Wall Street Journal article, “Executives Are Grim on Economy“, a study performed by Duke University’s Fuqua School of Business and CFO Magazine, 60% of CFO’s don’t anticipate financial recovery prior to the last quarter of 2009. So it seems fitting that our gift to you is some knowledge and some positive and low-cost options to help you through these “interesting times”.
Here it is ….
Open Source software!
Open source software can help your business be more effective on the Web and, at the same time, save you money.
Respected open source luminary, William Hurley, a.k.a. “Whurley,” commented in his December 3rd blog post that “spending trends in the marketplace are reversing course as companies search for faster, cheaper solutions to everyday business problems.”
Open source software provides those solutions and has the potential to improve your company’s profitability. Being in essence free, it is a particularly befitting 2008 Holiday gift!!
The functionality of open source software, like WordPress or Joomla sites, can provide you with tools to engage in Web 2.0 business conversations online. Active participation in these conversations can foster new business relationships, stimulate innovative ideas, generate new leads, and energize your business.
In his blog post, Whurley steps out to assert that …”in the face of grim economic turmoil there are opportunities” and that open source software could potentially “save the global economy.”
Being freely available without licensing costs and with minimal support costs, open source is the holiday gift that you were hoping Santa would bring! Small to mid-sized businesses can look to open source solutions to provide real hope and power in the New Year.
Accolades PR assists clients in the implementation of open source solutions and Web 2.0 strategies as part of their public relations and marketing plans.
To find out more about how open source software can improve the visibility…and profitability…of your business, email me or call me at (512) 795-2353 for free consulting and a confidential discussion about your particular situation.
From our entire Accolades Team…Here’s wishing you a Joyous and Prosperous New Year!
