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Mercury Mambo / Business Development Case Study
Overview
A Hispanic marketing firm that specialized in event and experiential marketing was finding more competition entering their market.
Objective
Gain more online visibility online
Demonstrate the special competencies of the firm through a company blog
Claim a leadership position with corporations who would hire them for their Hispanic marketing expertise
Strategy
Consulted with the firm on the technical set up and blogging content and strategies of their initial blog site on company culture and projects
Guided the firm in the development of blog to showcase the leadership’s knowledge of Hispanic issues and demographics which corporations need to incorporate into marketing plans
Results
Company blog gained top 5 Hispanic marketing blog status within 6
months
Thought leadership blog gained invitation to provide Hispanic marketing training to PR firms and generated speaking opportunities
Blogs serve as an integral part of establishing credibility in business development
