Among the speakers will be Chris Brogan, president of New Marketing Labs, a new media marketing agency and our very own Cynthia Baker, president and founder of Accolades Public Relations in Austin, TX. Cynthia’s presentation “Engage, therefore I am” will discuss how word-of-mouth techniques can leverage every day personal relationships as a physical or virtual event.

The event will be on Thursday, September 3 at the Shoreline Grill in Austin. One of my favorite promotional tools they’ve created for this event is a viral video. It’s extremely well made and get their message across in a creative and thought provoking manner. Click here for more information and to register.

Media Contact
Beth Ranson
Accolades Public Relations
cell (305-587-0266)
Beth@AccoladesPR.com

Accolades PR Delivers Successful Campaign to Interactive Austin 2009

Austin, Texas, April 29, 2009 — Accolades PR, a results-oriented communications firm committed to progressive strategies in public relations and marketing, announced today the completion of a very successful public relations and social media campaign for Interactive Austin 2009.

Interactive Austin 2009 took place on Monday, April 27th and delivered to attendees much needed insight during these economic times on how social media can enhance their business and marketing strategies and add to their bottom line. The Keynotes consisted of well-known Web 2.0 gurus Dion Hinchcliffe of Hinchcliffe and Company, Sam Lawrence formerly of Jive Software, and William Hurley (Whurley) of BMC Software.

In addition, the conference’s distinguished roster of area presenters from a wide spectrum of regional companies offered their industry expertise, updates and practical solutions to address the evolution and impact of social commerce on business productivity.

Supporting Austin organizations including the Greater Austin Chamber of Commerce, the Austin Technology Council, the Austin Interactive Marketing Association, Booststrap Austin, Leadership Austin and door64 encourage local businesses to attend the event to better understand how to grow their business online.

“There was such a great energy at the conference as the Who’s Who of Social Media shared their knowledge and their strategies for building a successful business through Enterprise, blogging and other prominent social media tools,” states Accolades PR president and founder Cynthia Baker. “It is always exciting when amazing talent from companies and organizations such as Southwest Airlines, Cohn and Wolf, and BMC Software come together in one place to educate, share and network.”

Accolades PR put together a social media and public relations campaign that involved an online newsroom, Twittering, and open blog, as well as optimized press releases. The successful campaign brought not only extensive coverage to the event but assisted in attendance of around 250, nearly doubling last year’s conference attendance.

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About Accolades Public Relations

Austin-based Accolades PR is a results-oriented communications firm committed to progressive strategies for public relations and marketing communications. The agency focuses on building and protecting its clients’ most valuable asset – their brand. With expertise in media relations, corporate communications, product launches and special events, the firm’s capabilities encompass a variety of practice areas. As a team, Accolades PR delivers more than 45 years of experience in building media relationships and developing effective marketing campaigns. Accolades PR’s mission is to set the standard in what carefully executed public relations and communications strategies can do for sales, lead generation and the bottom line of ROI.

More information on the firm and its unique service offerings is available at www.AccoladesPR.com.

The second reason we are excited to attend is that our President and Founder, Cynthia Baker, is a panel moderator discussing how the convergence of media online affects marketing and public relations.

Media and communications are changing daily in response to technological advancements and societal change. Google, search engine optimization and RSS feeds affect the distribution of press releases and marketing online. The world of marketing and public relations is not the same; and businesses need to adapt their marketing and PR to keep up with the times.

Cynthia will address these issues as the lead of a distinguished panel that includes Jon Lebowksy – President of Polycot Associates, Clint Howell – New Media Specialist from BusinessWire, Adam Weinroth – Director of Product Marketing from Pluck, Omar Gallaga – Reporter and Blogger from Austin American Statesman, and writer Stacy Higginbotham.

The panel will discuss how social media has doubled the content of traditional media and that because of this; newspapers like USA Today and the Washington Post are racing to add social media to their Web sites. The panel will also discuss what the role of a PR agency is in the interactive news world and the challenges that PR professionals and news services are facing as the number of publications keeps growing.

Cynthia Baker, a third-generation native Austinite, and Accolades PR serves both regional and national clients in the technology, financial, franchise, advertising and business sectors. She is a member of the Austin Corporate Growth and Bootstrap organizations. Cynthia also is a co-founding member of the Austin Social Media Club and is considered a leader in new media public relations.