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Accolades PR hosts a NO COST webinar…

cynthia — Fri, 25 Sep 2009 02:48:11 +0000

Don’t miss out on this exciting series of Webinars based on author and social media pioneer Deltina Hay’s critically acclaimed book, A Survival Guide to Social Media and Web 2.0 Optimization.

Presented by Deltina Hay and hosted by Accolades Public Relations President, Cynthia Baker, this series will focus on using the tools of social media and Web 2.0 to help you excel in the Social Web. With an emphasis on optimization and integration, the series will cover a range of topics for both beginners and experts alike.

Complimentary Webinar Details & Registration:

Tuesday, Sept. 29 Time: 11am – Noon CDT
Registration: www.socialmediapower.com/webinars

REGISTER NOW! Enrollment is limited and is anticipated to be popular since there will be no charge for attendees.

Main topics presented by Deltina Hay include:

· A brief introduction to the Social Web

· Creating a realistic strategy

· Preparing your content for the Social Web

· Implementing and optimizing the tools in your strategy

· Integrating your chosen tools

· Evaluating what is working

Real-world case studies presented by Cynthia Baker from the following industries:

· Retail

· Nonprofit

· Marketing

· Event promotion

Don’t miss this opportunity to learn from pioneers of this new Internet arena!

Comment from a recent attendee of the introductory session:

“Hey – that was AWESOME!!!!

“I consider myself to be well-versed in social media marketing, but I learned a lot…and would totally love to attend the other webinars!”
– Tamar Wallace, TAMAR DESIGN+MARKETING

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to business and the publishing industry. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations some of the most exciting and accessible in the industry today.

This first, complimentary Webinar is entitled “How to Keep From Falling Off the Face of the Internet.” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.

Cynthia Baker
President and Founder
Accolades Public Relations
cynthia@accoladespr.com

Interactive Austin 2008

beth — Thu, 12 Jun 2008 16:51:28 +0000

Gone are the days of closed communication and here are the days of wikis, blogs, podcasts, tweets, FaceBook and Flickr – completely open and completely personal. Social media is how the world is communicating with each other; and if companies aren’t willing to play they are going to find themselves falling behind their competition.

Social commerce, the use of social media in business, is putting companies on an even playing field; and that is why major corporations, like Austin-based Dell and AMD, are adding social networking feature to their sites daily

In an effort to get companies in the game, Austin’s social media experts have come together to create Interactive Austin 2008: Putting Social Commerce to Work. The conference, which takes place on Thursday, January 19th, is dedicated to educating companies on the advantages of Social Commerce, its importance in the rapidly changing corporate environment, and how to harness its power for increased profitability.

Interactive Austin 2008 will feature two prominent keynote speakers. Pete Hayes, the Vice President of Corporate Marketing & Communications for AMD, will speak on “Get into the Click Stream: An Alternative to Driving Traffic to Your Site.” While the Co-Founder and Chief Development Officer of nGenera Corporation, Brian Magierski, will speak on “Social Commerce and It’s Impact on Business.” Aside from the keynote speakers, this will be a day full of educational and informative panel discussions and case study presentations from Austin’s social media experts.

If you are in business, you need to attend Interactive Austin 2008 so you don’t get left behind. Get in the game and register at http://www.interactiveaustin2008.com.

The Accolades team will see you there!

Branding and Positioning

admin — Mon, 13 Aug 2007 14:00:03 +0000

We strategize to make you the top dog in your industry.

From Al and Laura Ries’ book, “The Fall of Advertising & the Rise of PR”:

“PR has credibility,” they assert: “Advertising does not.”

Al and Laura have consulted with the most renowned names of corporate America. The pair’s advice is that a marketing campaign should start with publicity and shift to advertising only after the PR objectives have been accomplished. Since branding/positioning must be aligned with corporate goals and consistently repeated through all key client touch points – marketing, advertising, and sales messages, PR firms often provide strategic advice to senior management. It is not uncommon for seasoned public relations professionals to move beyond the role of service provider to the role of consultant.