According to an article that appeared in the San Francisco Business Times, there are approximately three million users posting over one million messages a day. That is a lot of social networking taking place.

However, one may wonder how a site that doesn’t charge for their services or post advertisements will turn a profit. The same November 14th article stated that the founders of the company, Biz Stone, Jack Dorsey and Evan Williams, aren’t really that concerned and know that the money will come if you are providing something that the people want. With that being said, the Twitter triumvirate does have some revenue generating models that will take effect in the early part of 2009.

I personally use Twitter and have found that I surround myself with two types of twitterati. The first being people that I find humorous as their twitters tend to be humorous as well, which provides for a nice break in the day. The other type is the group of people that I consider an experts in various areas. This type provides me with little snippets of information that I can use in my line of work, as well as let me know about breaking news in my other areas of interest.

Both types of twitterati are invaluable to me and that is why I would have to agree with Mr. Tim O’Reilly’s statement in the Business Times article … “The heart of the revolution in social networking is going on at Twitter.”

The Hispanic population is on the rise in America. According to the U.S. Census Bureau, the Hispanic population has seen a 2.7% increase from 2007 to 2008. In fact, by 2010 the Hispanic population will make up 15% of the entire U.S. population. That is a whole lot of targets for your marketing campaign.

One area that might be overlooked when targeting to the Hispanic population is the area of mobile marketing. Interestingly enough, the Hispanic culture has a higher usage of mobile communication than that of the non-Hispanic culture. According to a study done by Forrester Research in 2007, the U.S. Hispanic population is much more likely to use their phones to listen to music, download ringtones, research entertainment, check the weather, check financial accounts, and search telephone directories than U.S. non-Hispanic consumers.

Now if you are a marketer and you have just read these numbers and think that you can start marketing your non-Hispanic campaigns via mobile data services and reach these consumers – think again!

A lot of the Hispanic users of mobile data services are native-born Hispanics rather than immigrants. They typically are very proud of their Latino origins and more often than not, are bilingual. Thus assuming that mass market campaigns are going to reach this particular target will not provide you with the best return on your investment.

This is definitely a population that you want to pay attention to and start to learn about and understand more – that is if you want to see your bottom line grow.

*Photo by Jun Acullador