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	<title>Accolades Public Relations &#187; Uncategorized</title>
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		<title>Accolades PR hosts a NO COST webinar&#8230;</title>
		<link>http://accoladespublicrelations.com/2009/09/24/accolades-pr-hosts-a-no-cost-webinar/</link>
		<comments>http://accoladespublicrelations.com/2009/09/24/accolades-pr-hosts-a-no-cost-webinar/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 02:48:11 +0000</pubDate>
		<dc:creator>cynthia</dc:creator>
				<category><![CDATA[Front Page]]></category>
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		<guid isPermaLink="false">http://accoladespublicrelations.com/?p=278</guid>
		<description><![CDATA[
 
Don&#8217;t miss out on this exciting series of Webinars based on author and social media pioneer Deltina Hay’s critically acclaimed book, A Survival Guide to Social Media and Web 2.0 Optimization. 
Presented by Deltina Hay and hosted by Accolades Public Relations President, Cynthia Baker, this series will focus on using the tools of social [...]]]></description>
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<div><span style="font-size: small;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: arial; font-size: x-small;"><span style="font-size: small;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"> </span></span></span></span></span><a href="http://socialmediapower.com/social-media-book"><span style="font-family: arial; font-size: x-small;"><span style="font-size: small;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: arial; font-size: x-small;"><span style="font-size: small;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><img class="alignright size-full wp-image-280" title="SGWebinarBanner3" src="http://accoladespublicrelations.com/wp-content/uploads/2009/09/SGWebinarBanner33.jpg" alt="SGWebinarBanner3" width="250" height="250" /></span></span></span></span></span></span></span></span></span></span></a></p>
<div style="margin: 0in 0in 6pt;"><strong>Don&#8217;t miss out </strong>on this exciting series of Webinars based on author and social media pioneer Deltina Hay’s critically acclaimed book, <a href="http://socialmediapower.com/social-media-book"><strong><span style="color: #000080;">A Survival Guide to Social Media and Web 2.0 Optimization</span></strong></a><strong>.</strong><span style="font-family: arial; font-size: x-small;"><span style="font-size: small;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"> </span></span></span></span></span></div>
<div style="margin: 0in 0in 6pt;">Presented by <a href="http://linkedin.com/in/deltinahay"><span style="color: #000080;">Deltina Hay</span></a> and hosted by <a href="http://accoladespr.com/"><span style="color: #000080;">Accolades Public Relations</span></a> President, <a href="http://www.linkedin.com/in/cynthiabaker"><span style="color: #000080;">Cynthia Baker</span></a>, this series will focus on using the tools of social media and Web 2.0 to help you excel in the Social Web. With <strong>an emphasis on optimization and integration</strong>, the series will cover a range of topics for both <strong>beginners and experts alike</strong>.</div>
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<div><span style="font-family: Arial; font-size: x-small;"><strong><span style="font-size: x-small;"><span style="font-size: small;">Complimentary Webinar Details &amp; Registration:</span></p>
<p></span><span style="font-size: small;">Tuesday, Sept. 29   Time: 11am – Noon CDT</span><br />
</strong><span style="font-size: small;">Registration: </span><a href="http://www.socialmediapower.com/webinars"><span style="font-size: small;">www.socialmediapower.com/webinars</span></a></p>
<p><strong><span style="font-size: x-small;">REGISTER NOW</span></strong><span style="font-size: x-small;">!  Enrollment is limited and is anticipated to be popular since there will be <span style="text-decoration: underline;">no charge </span>for attendees</span>.</p>
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<div style="margin: 0in 0in 6pt;"><span style="font-size: small;"><strong>Main topics presented by Deltina Hay include:</strong></span></div>
<div style="margin: 0in 0in 0pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      A brief introduction to the Social Web</span></div>
<div style="margin: 0in 0in 0pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Creating a realistic strategy</span></div>
<div style="margin: 0in 0in 0pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Preparing your content for the Social Web</span></div>
<div style="margin: 0in 0in 0pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Implementing and optimizing the tools in your strategy</span></div>
<div style="margin: 0in 0in 0pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Integrating your chosen tools</span></div>
<div style="margin: 0in 0in 6pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Evaluating what is working</span></div>
<div style="margin: 0in 0in 6pt;"><span style="font-size: small;"><strong>Real-world case studies presented by Cynthia Baker from the following industries:</strong></span></div>
<div style="margin: 0in 0in 0pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Retail</span></div>
<div style="margin: 0in 0in 0pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Nonprofit</span></div>
<div style="margin: 0in 0in 0pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Marketing</span></div>
<div style="margin: 0in 0in 6pt 35.35pt; text-indent: -14.15pt;"><span style="font-size: small;">·      Event promotion</span></div>
<div style="margin: 0in 0in 6pt;"><span style="font-size: small;"><strong>Don’t miss this opportunity to learn from pioneers of this new Internet arena!</strong></span></div>
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<div><span style="font-size: x-small;"><span style="font-family: Arial;">Comment from a recent attendee of the introductory session:</span><em><span><br />
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</span><span><span>&#8220;Hey &#8211; that was AWESOME!!!!</span></span></em></span></div>
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&#8220;I consider myself to be well-versed in social media marketing, but I learned a lot&#8230;and would totally love to attend the other webinars!&#8221;<br />
</span></em><span style="font-family: Arial;"> &#8211; </span></span></span><span style="font-size: small;"><span><span><span><span><span>Tamar Wallace</span></span></span></span></span></span><span style="font-size: x-small;"><span><span><span><span><span>, </span></span></span><span><span><span>TAMAR DESIGN<span>+</span>MARKETING</span></span></span></span></span></span></div>
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<div style="margin: 0in 0in 6pt;"><span style="font-size: small;">A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to business and the publishing industry. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations some of the most exciting and accessible in the industry today.</span></div>
<div style="margin: 0in 0in 6pt;"><span style="font-size: small;">This first, complimentary Webinar is entitled “<strong>How to Keep From Falling Off the Face of the Internet.</strong>” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.</span></div>
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<div><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial;"><strong><br />
Cynthia Baker</strong><br />
President and Founder<br />
Accolades Public Relations<br />
<a href="mailto:cynthia@accoladespr.com">cynthia@accoladespr.com</a></span> </span></div>
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		<title>Mercury Mambo / Business Development Case Study</title>
		<link>http://accoladespublicrelations.com/2009/09/16/mercury-mambo-business-development-case-study/</link>
		<comments>http://accoladespublicrelations.com/2009/09/16/mercury-mambo-business-development-case-study/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 18:01:05 +0000</pubDate>
		<dc:creator>beth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://accoladespublicrelations.com/?p=248</guid>
		<description><![CDATA[Overview
A Hispanic marketing firm that specialized in event and experiential marketing was finding more competition entering their market.

Objective
Gain more online visibility online
Demonstrate the special competencies of the firm through a company blog
Claim a leadership position with corporations who would hire them for their Hispanic marketing expertise
Strategy
Consulted with the firm on the technical set up and [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="color: #9a171c;">Overview</span></strong><br />
A Hispanic marketing firm that specialized in event and experiential marketing was finding more competition entering their market.<br />
<strong><br />
<span style="color: #9a171c;">Objective</span></strong><br />
Gain more online visibility online</p>
<p>Demonstrate the special competencies of the firm through a company blog</p>
<p>Claim a leadership position with corporations who would hire them for their Hispanic marketing expertise</p>
<p><span style="color: #9a171c;"><strong>Strategy</strong></span><br />
Consulted with the firm on the technical set up and blogging content and strategies of their initial blog site on company culture and projects</p>
<p>Guided the firm in the development of blog to showcase the leadership’s knowledge of Hispanic issues and demographics which corporations need to incorporate into marketing plans</p>
<p><span style="color: #9a171c;"><strong>Results</strong></span><br />
Company blog gained top 5 Hispanic marketing blog status within 6<br />
months</p>
<p>Thought leadership blog gained invitation to provide Hispanic marketing training to PR firms and generated speaking opportunities</p>
<p><strong>Blogs serve as an integral part of establishing credibility in business development</strong></p>
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		<title>Interactive Austin 2009 / Social Media Case Study</title>
		<link>http://accoladespublicrelations.com/2009/09/16/interactive-austin-case-study/</link>
		<comments>http://accoladespublicrelations.com/2009/09/16/interactive-austin-case-study/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 17:35:40 +0000</pubDate>
		<dc:creator>beth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://accoladespublicrelations.com/?p=231</guid>
		<description><![CDATA[Overview
Interactive Austin 2009 provides a platform for Austin’s social media experts to examine how to best integrate social media, Web 2.0 tools, and digital media into corporate marketing plans to improve profitability.

Objective
Increase conference visibility and attendance through traditional online marketing and social media tools.
Strategy
Generate organic interest among social media players on heavily trafficked social media [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="color: #9a171c;">Overview</span></strong><br />
Interactive Austin 2009 provides a platform for Austin’s social media experts to examine how to best integrate social media, Web 2.0 tools, and digital media into corporate marketing plans to improve profitability.<br />
<strong><br />
<span style="color: #9a171c;">Objective</span></strong><br />
Increase conference visibility and attendance through traditional online marketing and social media tools.</p>
<p><span style="color: #9a171c;"><strong>Strategy</strong></span><br />
Generate organic interest among social media players on heavily trafficked social media sites including Twitter, LinkedIn and Facebook.</p>
<p>Incorporate online marketing strategies (press releases, signatures, YouTube videos) to drive awareness and interest.</p>
<p><span style="color: #9a171c;"><strong>Results</strong></span><br />
<strong>Within 6 weeks, Accolades PR was able to:</strong><br />
-  Grow the IA09 Twitter Group from 0 to 771 members<br />
-  Generate 569 views of images/YouTube videos<br />
-  Motivate the group to create 2,446 outgoing Twitter posts on IA09<br />
-  Gain visibility by over 2.4 million Twitter followers<br />
-  Increase event attendance by 100 new attendees<br />
-  Attract on-site media and blogger coverage<br />
-  Expand to more sponsorships and exhibitors<br />
-  Event revenue growth</p>
<p><strong>Online PR/marketing strategies yielded nearly 2,500 page views</strong>, primarily driven by press releases distributed in March and April, YouTube video of IA presentations and the IA 09 Newsroom hosted on the Accolades website.</p>
<p><strong>Keynote interview and article in <em>ThinkerNet</em> and <em>Internet Evolution</em> as well as media coverage in a variety of regional business journals and dailies.</strong></p>
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