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Traditional Public Relations
Branding Strategy Corporate Fact Sheets Positioning & Messaging Media Lists Press Releases Media Relations & Outreach Media Training Case Studies By-lined Articles Guest Columns
Optimized Public Relations
Optimization of Press Releases Optimization of Web Content Link Building from Authority Sites Development of RSS Feeds
Web 2.0 and Social Media
Development of WordPress Sites Creation of Social Media Sites (Facebook, MySpace, LinkedIn, Twitter, etc.) Integration of Social Media via RSS Feeds Maintenance of Social Media Engine Development of Blog Site Consulting in Blog Strategy & Guidelines Using Social Media Sites to Build Community & Conversation Developing PR Content to Fuel the Social Media Engine
PR Strategy & Social Media Consulting
Analysis of Target Audiences Keyword Research PR Plan Marketing/Social Media Plan Social Media Research
Social Media Campaign Development
Strategic Alliances Campaign Estimates Training & Guidelines for Blogs, Facebook, Twitter, etc. Content Development Multimedia Marketing
Why a PR firm when it comes to Social Media?
Strategy – PR firms are experienced at developing strategic communication campaigns for clients based upon business initiatives.
Knowledge of News Distribution – PR firms know how and when to use the newswires and/or web distribution services based on the newsworthiness of the topic and the target audiences.
Proactive Communicators – PR firms know how to create news and conversation around key topics online that will be seen by both reporters and bloggers.
Ethical Communication – Understanding that openness and transparency are important for genuine conversation, PR firms balance this knowledge with the use of ethical guidelines to avoid potential communication blunders.
Crises Communication – PR firms work proactively to protect the corporate brand and to provide reputation management during crises communication.
Metrics – PR firms typically have invested in media and distribution services and other metrics tools needed to evaluate the effectiveness of PR and social media communications campaigns.
Why a PR 2.0 firm?
Optimization – PR 2.0 firms know how to optimize Web content for maximizing natural search results.
Keywords & Tagging – PR 2.0 firms know how to optimize releases with keywords for search engines and tag them for Technorati and RSS feeds in order to influence media coverage and Web visibility (pick-up by blogs and websites).
Online Press Kits & Newsrooms – Knowing that reporters visit their client’s Web site for background material for stories, PR 2.0 agencies assist clients in setting up online press kits or newsrooms.
Media Impact – PR 2.0 firms use this knowledge to place their news in a timely manner in Google search results to impact a reporter’s story.
Understanding the Power of Multimedia Press Releases – PR 2.0 firms know the media services that effectively distribute video and audio content to consumers, clients, social networks and mobile users.
Social Media – PR 2.0 agencies know when it is advantageous to utilize the social media press release (SMPR) format to deliver client news.
Why Accolades Public Relations?
Experienced PR Team – Accolades has over 45 years of combined PR experience serving clients from diverse industries.
Seasoned PR 2.0 Firm – Accolades began integrating Web 2.0 practices into client PR campaigns back in 2008 and has continually expanded the knowledge and application of these practices ever since. Cynthia Baker is a co-founding member of Austin’s Social Media Club and the firm has assisted with the organization of Interactive Austin in 2008 and 2009.
Accolades – A PR Agency with more to offer …
Technical Development – The Accolades team handles the technical development of blogs and the integration of micro-sites (Facebook, Twitter, MySpace, etc.) and has happy clients to prove our technical expertise and competence.
Training – We train our clients in practical guidelines and best practices in blogging.
WordPress & Social Media – We assist our clients in using powerful Web 2.0 WordPress sites that we create for them. We also develop social media sites and integrate those sites with client blogs.
Google Analytics – We advise clients in how to improve the traffic to their sites by interpreting Google Analytics.
Blog Rankings – We guide clients in the growth of their blog’s rankings by using Technorati and Alexa rankings.
Leverage – We guide clients in leveraging their PR content in their social media and marketing efforts for increased efficiency.
Access to a Partnership Network – Accolades has developed business relations with a solid roster of Web 2.0 professional services and social media practitioners in Austin that is incomparable.
Cynthia Baker, President and Founder
Cynthia A. Baker creates business-to-business public relations initiatives for small to mid-sized companies. She garners strategic media coverage for her clients by ensuring their value proposition reaches target audiences.
Cynthia founded Accolades Public Relations to be a progressive PR firm committed to being on the forefront of innovations in the public relations industry. The firm focuses on providing results for their clients in the form of standard media coverage which is leveraged further into online news. The Accolades team specializes in understanding how to blend traditional public relations and marketing communications with social media campaigns to maximize effectiveness for their clients. Accolades PR also provides core marketing solutions, including tactical internet marketing strategies designed to synch public relations initiatives to B2B agendas.
With experience serving Fortune 500 companies, Cynthia currently handles public relations campaigns for high-tech, real estate, education and business companies on both regional and national levels. The agency has served clients from the architecture, employer services, homebuilder, commercial real estate, interior design, management, and franchise sectors.
Cynthia is a co-founding member of the Austin Social Media Club. She is a member of the Austin Corporate Growth and Bootstrap organizations.