FOR IMMEDIATE RELEASE

MEDIA ALERT: Interactive Austin 2009, “How Social Media Can Enhance Enterprise Profitability,” to be held on Monday, April 27th
Interactive Austin 2009

WHAT:
Interactive Austin 2009

Interactive Austin 2009 is a one-day conference that focuses on “How Social Media can Enhance Enterprise Profitability.” The conference will provide the keys to successful brand management using the low economic impact marketing tools of Web 2.0 and Social Media.

WHO:
Texas companies are being drawn to the event to hear globally-recognized business strategist and Web 2.0 architect, Dion Hinchcliffe. He will open the conference with a keynote on “Reinventing Business with Web 2.0.” The theme of this year’s conference is to explore how social media expands business activities online, helping companies to survive and thrive during the current economic times.

BMC Software headquartered in Houston will be represented at the event by William Hurley (Whurley) who will open the afternoon session with his keynote, “Future Technology Trends and the Impact on Business and Culture.” Sam Lawrence, CMO of Jive will speak on “… Twenty Practical Ways to Use Social Software to Drive Profitability.”

Case Studies and panel discussions will occur on how Web 2.0 and Social Media can be incorporated into business plans – increasing brand awareness and sales while reducing costs.

WHEN:
Monday, April 27th, 2009, 8:30 a.m. to 6:30 p.m.

WHERE:
Norris Conference Center
2525 West Anderson Lane, Austin, Texas 78757

NEWS INTEREST:
Social Media experts from Texas companies such as BMC Software, FG SQUARED, Dell and Southwest Airlines are coming together to share their expertise in using social media for brand management and to provide attendees with the tools needed to explore and transition their business into the new frontiers of social media.

Interactive Austin 2009 is not only further proof that Austin is quickly becoming a social media hub, but is an exciting opportunity to learn more about how Web 2.0 and social media are changing the way Texas (and America) is doing business.

INTERVIEW & PHOTO Opportunities will be available.

FOR INFORMATION:
Cynthia A. Baker
Accolades Public Relations
ofc. 512-795-2353
cell 512-586-8278
Cynthia@AccoladesPR.com

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