Media Contact:
Monica Hampton
Accolades Public Relations
512-698-4647
Monica@AccoladesPR.com

MBSQuoteline selects Accolades Public Relations for Integrated Communications
- Financial information company taps PR firm to develop social media strategies to reach clients online –

Austin, Texas, January 28, 2010 — Accolades PR, a results-oriented communications firm committed to progressive strategies in public relations and marketing, announced today that it has recently launched the social media presence for MBSQuoteline, a successful financial information company that provides live mortgage market information for originators.

Since 1992, MBSQuoteline has offered its clients live MBS prices, as trades happen, and up to the minute mortgage market news and analysis, as events occur.  The Austin-based firm’s  expertise in the mortgage backed securities (MBS) market enables them to provide concise, factual reporting on market movements, financial news and incisive, market commentary throughout the day by experienced analysts.

Accolades PR will assist MBSQuoteline in delivering a portion of the market updates and financial alerts directly to consumers on the Web using social networking sites. Using Web 2.0 technologies, the PR firm will make it easier for loan originators to access MBSQuoteline’s real-time data and to experience first-hand how it can help them better serve their customers and make better lock-float decisions.

“MBSQuoteline is the perfect example of a company providing valuable data to its subscriber base,” states Cynthia Baker, president of Accolades PR. “We have developed an integrated communications strategy that will significantly expand the network of mortgage professionals who will be able to access and test this time-sensitive market information.”

Scott Sanderson, founder and managing partner of MBSQuoteline, is a veteran of the mortgage industry with a career spanning over 25 years.  He has seen his fair share of market volatility and understands how clients benefit from observing market trends that indicate when investors are about to re-price and issue new rates.

“Much of our business is conducted on the Web and our financial information is delivered to the client’s desktop or PDA.   We realized that it is now time to take the next step and start utilizing social media to connect with our core audiences,” says Scott Sanderson. “Accolades’ team members are experts in social media, and they know how to reach our targeted clients online.”

Accolades Public Relations will build awareness for MBSQuoteline’s subscriber services through a series of strategic social media campaigns that highlight the firm’s real-time MBS and treasury prices, insightful commentary, charting, and more. They will expand the social media presence for MBSQuoteline and connect to loan originators on social media sites like LinkedIn, Facebook and Twitter.  They will showcase the expertise of the analysts and highlight the value of the services that MBSQuoteline provides.

About MBSQuoteline

MBSQuoteline, a proven financial information company has been serving loan originators, loan officers and risk managers with actionable, mortgage backed securities data since its inception in 1992. The Austin-based firm provides concise, factual reporting on mortgage market movements, financial news and incisive market commentary throughout the day by experienced analysts – as the news happens

The mortgage market experts offer advance notice of when investors will re-price loans, which creates a window of time for lock/float decisions. This crucial information is summarized within a proprietary Price Change Chart, live streaming of MBS prices as trades happen, scheduled updates on mortgage rates at intervals throughout the day and special alerts when pricing becomes favorable or unfavorable. The up-to-the-minute market news and analysis of financial events as they occur is delivered directly by email or mobile phones.

MBSQuoteline provide professional reporting of the mortgage rates and economic indicators without forecasting, which keeps the autonomy of the decision-making in the hands of the loan officers. Loan officers and originators benefit by knowing when investors are about to re-price loans, seeing volatility and trends developing in the market and gaining financial newsletters to report this information back to their clients.

For additional information, please visit the MBSQuoteline web site at

http://budurl.com/mbsquoteline

About Accolades Public Relations
Austin-based Accolades PR is a results-oriented communications firm committed to progressive strategies for public relations and marketing communications. The agency focuses on building and protecting its clients’ most valuable asset – their brand. With expertise in media relations, corporate communications, product launches and special events, the firm’s capabilities encompass a variety of practice areas.  As a team, Accolades PR delivers more than 50 years of experience in building media relationships and developing effective marketing campaigns. Accolades PR’s mission is to set the standard in what carefully executed public relations and communications strategies can do for sales, lead generation and the bottom line of ROI.

More information on the firm and its unique service offerings is available at http://budurl.com/accoladespr

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I attended Deltina Hay’s book signing at BookPeople in Austin last week. Her talk brought home the power of  social media once again.  Optimizing your presence on  a ring of social media sites has the potential of pushing you to the top of search rankings.  Your Web site’s natural search may not get you where you want to be, but the consistent tagging of content on Facebook, Twitter, deli.cio.us, your blog, Flickr and YouTube – all combined can make the difference.

For many, the stumbling block is how to get started.  They lament that they just don’t know how to use the tools of social media.  Where does one get educated on this stuff?

I am proud to say that our client, Deltina Hay, has the answers for small to mid-sized businesses.  Many theoretical books about social media leave the the reader in a fog as how to set up and use particular social media tools.  What a relief that Deltina took on the larger task of creating a book that actually empowers the reader step-by-step on how to use open source tools for promoting themselves online.  Her pragmatic,  book complete with print screen images and resource CD provides the tools to make it happen.

She aptly named it “A Survival Guide to Social Media and Web 2.0 Optimization“.  You don’t have to buy it … but a professor teaching social media to her students at a local college told me that she will be using it as her textbook next Fall.