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PR Campaigns with Brain and Brawn
Public Relations is a different animal these days, not unlike the Centaur – the half-man, half-horse creature of mythological tales. The convergence of media online has transformed public relations into a new breed. These days you need this hybrid of PR - that blends traditional practices with optimized campaigns and Web 2.0 promotions in order to maximize [...]
Published by admin on October 16th, 2008 tagged Austin PR, Enterprise 2.0, Optimized PR, Public Relations, Social Media, Web 2.0 | Comment now »Share This
Convergence of Media Online
While preparing for Interactive Austin 2008, I kept thinking about the great breadth of experience represented in our panel and how they were going to be able shed some light on the impact of news and consumers shifting online.
Reporters and consumers are networked now and accustomed to news being delivered directly to their desktop. Citizen [...]
